Velocity takes over New West Truck Centres, growing to 24 dealer locations in Western Canada
The seven New West Freightliner and Western Star stores in Alberta and southeastern B.C. are now part of Velocity Truck Centres Canada. About 300 New West employees move over.
Velocity Vehicle Group has closed its purchase of New West Truck Centres, adding seven Freightliner and Western Star stores in Alberta and British Columbia to its Canadian dealer network.
The deal was announced Nov. 2 in a news release. The New West stores join Velocity Truck Centres Canada, which now has 24 locations. The company says that gives it the largest coverage of any dealer group in Western Canada.
The seven stores
The New West locations are in:
- Calgary
- Balzac
- Red Deer
- Lethbridge
- Taber
- Medicine Hat
- Cranbrook, B.C.
They sell new and used Freightliner and Western Star trucks and offer parts, service and collision repair.
How New West grew
New West started in 2014, when Freightliner dealerships in Calgary and Lethbridge were brought together as New West Freightliner. It later added Dunlop Truck Centres, a Western Star dealer, along with the Cranbrook store and the Rocky Mountain Collision body shop.
New West is owned by Ed Stahl. About 300 New West employees join the company, which brings Velocity Truck Centres Canada to roughly 1,000 people.
Velocity's push into Canada
Velocity came into Canada in 2023 by buying First Truck Centre and P&R Truck Centres. Across the U.S., Canada, Mexico and Australia, Velocity Vehicle Group now runs more than 142 locations.
For fleets in Alberta and the B.C. Interior, the deal puts parts and service at the seven New West stores under the same company that runs First Truck Centre and P&R.
The financial terms were not disclosed.